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Professional Experience

Skills

Summary

  • Marketing Professional with a bachelor’s degree in Social Communication

  • 10 years’ experience planning and executing marketing activities, digital campaigns, advertising and events
    for companies across diverse markets

  • Proficient in MS Office, Google Analytics and Google AdManager

  • Excellent customer service skills, attention to detail

  • Curious about new technologies, ability to work as a team and individually

  • Bilingual: English and native Portuguese

  • Language: English: Proficiency User (IELTS Overall Band Score 7),
    Portuguese: native          

     

  • Technology: MS Office and
    Corel Draw

     

  • Web: Email marketing platforms, Google Adwords, Google Analytics, SEO, Social Media
    and Survey Monkey

Experience

Glacier FarmMedia
 

Glacier FarmMedia is the agricultural division of Glacier Media Inc., an information communications company focused on the provision of primary and essential information and related services through print, electronic and online media.


Online Ad Services Coordinator / July, 2020 to present

  • Forecast how many times an ad campaign will be displayed, the deadline for when the ad campaign will be concluded, and the placement for the advertisements

  • Review and approve all digital advertising order entries to meet our required deadlines and prices

  • Monitor Run of Networking and Remarketing campaigns ensuring we meet GFM deliverables and viewability standards

  • Verifying the start and end time on all digital campaigns
    as well as tracking their deliverables

  • Troubleshoot digital ad and website issues

  • Overseeing e-newsletter creation and delivery in a timely manner using Mail Chimp and Adspeed

  • Generate monthly and weekly metrics reports of digital campaigns using Google Ad Manager and Google Analytics for the management team, sales rep and clients

  • Weekly meetings with management and digital sales team to set goals and priorities

  • Handle client requests about their campaigns and creative settings

  • Support the billing process on a month-end basis, making sure that the correct amounts are billed to the clients  

  • Streamline processes in the digital advertising department
    in general

Sifra Group

One of the three largest Brazilian representatives in the segment of receivables, collection and treasury.


Marketing Analyst / Nov 2017 - Mar 2020

  • Successfully managed a team of designers and developers
    to produce a new website on budget and in a timely manner

     

  • Increased lead generation by 50% through digital marketing channels, which included Google AdWords and LinkedIn ads

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  • Increased website organic traffic by 60% using engaging content, keywords and SEO
     

  • Grew company’s web presence and brand awareness by 50% by managing content marketing initiatives including blog posts, videos and email marketing, e-newsletters.

Education 
Bachelor Degree in Social Communication

Anhembi Morumbi University - member of Laureate International Universities

São Paulo - Brazil - 1998
 

Marketing Courses

 

WordPress, Sao Paulo Digital School, 2019
Google AdWords, Goobec, 2017
Google Analytics, Sao Paulo Digital School, 2017
Direct Marketing Specialization, Direct Marketing Brazilian Association, 2014
Database Marketing, ESPM, 2014
Digital Marketing Planning, WBI, 2013 

 

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